Tyler, The Creator Explains His Love for Supreme, Says It Was ‘Our Louis Vuitton’

Tyler, the Creator has a special place in his heart for the iconic clothing brand Supreme.

On Friday, Supreme released a video on YouTube featuring the 33-year-old rapper, dressed in a green box logo t-shirt, talking about his experiences shopping for the streetwear label when he was a teenager, and what pieces he had early on in his collection.

According to Tyler, it was during his late teenage years when Supreme rose to become his generation’s Louis Vuitton.

“The ill thing about this is like at 16, 17, 18, 19, like, Supreme was like our Louis Vuitton. That was our top of the line shit,” Tyler explained. “Especially knowing everyone didn’t have it, it only made it more special. Even today I like having things not everyone else has and at that time going to school and having that one piece, having that Bad Brains hoodie, having that one rugby knowing no one else at this school or even in the school district probably has it only made it more special.”

For Tyler, working with Supreme for their new campaign is a “full circle moment.” The Flower Boy rapper shared how deeply he’s connected to the brand, revealing that he once sold a pair of Nike x Supreme sneakers for $300 in London in 2010 to have money for his first trip to England. “N***as ain’t have no money, going to London for the first time. Sold them hoes, bam, $300 right in my pocket,” he remembered. “Inflation ain’t hit yet so that $300 that was like $1,000.”

Money wasn’t an object for Tyler, at least when it came to Supreme. He spent his first real paycheck on the streetwear brand via eBay and recalled going “crazy,” buying everything he wanted that he couldn’t get when he was just 16 years old.

To make extra cash, the rapper would even sell spots in line in front of Supreme for rare drops, despite knowing he could walk through the front door because of his relationship with the store’s employees.

To this day, Tyler still has some Preme pieces that he wants but wouldn’t reveal because he claimed, “n***as be watching.” According to him, Supreme is more than just a label; it has become a lifestyle brand that creates a sense of community among its customers.

“If you was in public and you saw someone like with Supreme or any of these things, you knew that they were genuinely into something, so building that community of just folks who really shared the same interest was so genuine,” said Tyler. “It’s not like now, like, you see someone with something you can look in the comments, see what it is, buy it and not really give forth the effort to learn about it or really give a fuck. So, we lived in a time where, like, the folks around had genuine connections with, like, something outside of themselves.”