The Most Viral Products of 2025, According to Your Favorite Influencers

Every year without fail, a new crop of viral products emerge and suddenly it seems everyone is coveting the same thing.

We all ran out and bought Lululemon Belt Bags at the same time, snagged Adidas Sambas from every retailer, and rediscovered the magic of Clinique Black Honey. But what if we had a crystal ball and could predict the most viral products of 2025, and scoop them up before they sell out everywhere? (Or, just look super on-trend to our friends.)

Well, we can’t exactly predict the future, but we have the next best thing: the influencers who predict, curate, and create trends in beauty, wellness, fashion, skin care, home, and tech for a living.

We polled more than a dozen of our favorite creators and asked them one question: Which product would you pick as the one most likely to blow up in 2025? Read their answers below, and start 2025 ahead of the curve.